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Concepts Data MiningAn Overview of Data Mining
This document is a survey of data mining projects and opportunities throughout the Dun & Bradstreet organization. Data mining is a powerful new technology with greater potential to help D&B "preemptively define the information market of tomorrow." D&B companies already know how to collect and refine massive quantities of data to deliver relevant and actionable business information. In this sense, D&B has been "mining" data for years. Today, some D&B units are already using data mining technology to deliver new kinds of answers that rank high in the business value chain because they directly fuel return-on-investment decisions. In the D&B units surveyed, we found strong interest and a wide range of activities and research in data mining.
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Data Mining
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- Understanding Data Mining
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