Article :: Innovate the Future: The Top 10 Innovation Fallacies

Many executives assume that innovation is one of those magical events that only a wizard like Steve Jobs of Apple can perform. In reality, the secret to innovating lies in being able to look inside the hat, behind the curtain and up the sleeves. Overcoming our assumptions is necessary to wipe away the mysterious and create a consistent approach to innovation. David Croslin, author of <a the Future: A Radical New Approach to IT Innovation</a>, describes at a high level the top 10 innovation fallacies and how these innovation fallacies work together to turn innovation into a mysterious world.

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