Article :: Two Common Myths of Web Design and Information Architecture

As companies focus on creating better experiences for their audiences, they continue to cling to two common myths, which limit the effectiveness of their content. The myths sprung from studies conducted years ago, which are clung to as assumptions for current web development efforts. James Matthewson, author of <a Relevance, and Search: Targeting Web Audiences with Relevant Content</a>, shows how debunking these myths is key to creating effective websites.

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