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Testing Software DevelopmentArticle :: Writing for Web Users Implies Writing for Search Engines
The authors of <em>Audience, Relevance, and Search</em> discuss the basics of writing for the Web, including how the Web medium has evolved from its print origins, writing relevant content for the Web audience, discovering and using popular keywords, engaging with Web visitors through more targeted search referrals, developing an optimized site architecture, gaining credibility through pagerank, capturing social- and rich-media opportunities, and measuring Web effectiveness.
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