Can web service adoption usher-in a collaborative development process?

Service Oriented Mass Customization (SOMC) asks us to stop thinking of an application as an isolated island lacking a semantic bridge to the rest of the user's world. Instead allow users to build bridges by explicitly mapping elements from your application domain to others available in their burgeoning Service oriented architecture (SOA). Once these bridges are built, users can take your application to strange and exotic places.

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