Data Mining and Customer Relationships

Author: thearling.com | Published: 5th Sep 2005 | Visited: 588 times | Add Comment
Filed in: Data Mining

Most marketers understand the value of collecting customer data, but also realize the challenges of leveraging this knowledge to create intelligent, proactive pathways back to the customer. Data mining - technologies and techniques for recognizing and tracking patterns within data - helps businesses sift through layers of seemingly unrelated data for meaningful relationships, where they can anticipate, rather than simply react to, customer needs.

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