Maximize Your Website's Search Engine Placement Using Microsoft's Free SEO Toolkit

<p><a engine optimization</a>, or SEO, is the practice of improving a position in results using unpaid techniques. The driver behind SEO is that a better (higher) position in the search results will, most likely, lead to more click throughs, increasing the visibility, audience, and profit. A previous article here on 4Guys, <a Engine Optimization Enhancements in ASP.NET 4</a>, explored some of ASP.NET new features designed to aid with SEO. Another helpful tool for SEO is <a Toolkit</a>, a free IIS add-on that you can run from your computer to inspect a local or remote website and identify potential issues that may impact its search engine rankings. </p><p> Using SEO Toolkit is simple. Once installed, run it and specify the website you want to analyze. The SEO Toolkit can analyze both local websites or remote ones. After specified the URL of the website to analyze, the SEO Toolkit will crawl the site, exploring its pages and identify potential issues that may affect the search engine rankings and offer suggestions on how to fix them. This article walks through getting started with the SEO Toolkit, showing how to use it and how to analyze its results and implement its suggestions to help improve your search engine placement. Read on to learn more! <br /><a More &gt;</a></p>

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