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Microsoft Web Services.NET Helps Frequent Fliers Soar
JetBlue Airways leverages .NET technology to bring its TrueBlue Flight Gratitude program online. by Ron Schwarz January 2003 Issue Executive Summary Company JetBlue Airways Corp., the third-largest U.S. airline in terms of market value. Project Create an interactive Web site for a new, in-house frequent-flier program that relies on an amalgam of internal and third-party data and Web content to give individual fliers the ability to manage their own miles and rewards. Legacy TrueBlue is...n
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