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QUALITY ASSURANCE: The Customerís Advocate in Product Companies

Category: Change Management
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Customer choice is the virtue of product quality that can make or break the success and survival of every business enterprise. Business objectives are not defined by just the bottom-line, as many would have us believe. They are based on creating and retaining satisfied customers by providing products and services that meet and exceed customer needs. In all these dynamics, QUALITY is the primary protagonist, the vital ingredient, and differentiator. This article examines quality assurance as an advocate for customers during product development. 


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